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Saved January 8, 2018

Hiding from the mission

We do this in two ways: The first is refusing to be clear and precise about what the mission is. Avoiding specifics about what we hope to accomplish and for whom. Being vague about success and (thus about failure). After...

Read the originalSeth Godin's Blog on marketing, tribes and respect · Seth Godinfeeds.feedblitz.com↗

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Originally published January 7, 2018

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