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"Ever seen Maslow’s hierarchy of human needs? Forget about it. Marketers still learn it in school,..."
“Ever seen Maslow’s hierarchy of human needs? Forget about it. Marketers still learn it in school, but psychologists left it behind a long time ago. There are 14 things that humans will always be motivated to gain or protect: Avoiding death, avoiding pain, air, water, food, homeostasis (bodily functions), sleep, sex,…