Half Of Display Ads Not Seen By Anyone

The Wall Street Journal reported yesterday that... "An astounding 54% of online display ads...between May of 2012 and February of this year weren't seen by anyone... "A significant number of display-ad "impressions"... are based on fake traffic. Malicious software makes a website think a person is actually on a page…

Read the originalThe Ad Contrarian · BOB HOFFMANadcontrarian.blogspot.com

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